Instagram lead chatbot: turning ad DMs into sales
A chatbot funnel so Instagram ad DMs are not lost: the first 60 seconds, need questions, getting the phone number, CRM handover and a sample funnel.
A message from an ad, a visitor asking for a price, an order left in a cart — each is an enquiry that can be lost in the first minutes of a sale. This section covers what a chatbot does in those minutes: the first reply, a few questions that establish the need, collecting a phone number, pointing to the right product or meeting, and handing the lead to a salesperson with the details they need.
Each article is about one channel or one scenario rather than general advice. For channel capabilities, see the Instagram and WhatsApp pages; for what happens to a lead afterwards, see CRM.
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A chatbot funnel so Instagram ad DMs are not lost: the first 60 seconds, need questions, getting the phone number, CRM handover and a sample funnel.
WhatsApp qualification is not a web form moved to chat: the number is known, voice notes arrive, the 24-hour rule applies. An example and handover.
A chatbot cuts first-reply time to seconds, but the value lies in a correct answer and a person on time. Causes of delay, a first-reply template, SLA and dashboard.
Recovering abandoned carts with a chatbot: five reasons carts are left, the trigger, channel and consent, a two-message flow, a discount rule and metrics.
«Price?» is the most common and most often lost message. Five kinds of price question, what to say and not say, a model for individual pricing and an example.
Chatbot upsell and cross-sell work only when they follow the customer's need. Fit signals, timing, industry examples, a product-fit table and KPIs.
Conversational product discovery that narrows choice rather than pushing it — with live availability, the questions worth asking and where to hand over.
How to turn conversation signals into a lead score sales actually acts on — which signals to use, how to weight them, and how to stop the score decaying.
Why overnight enquiries decay faster than daytime ones, and the workflow that captures, qualifies and escalates them without waking anybody up.
The conversational steps that turn a website question into a booked demo — qualification before the calendar, no-show control, and what to measure.
A question tree that branches on the page the visitor is on, what they typed first and whether they have been here before — with an example dialogue and a routing table.
A qualification flow that learns need, timeline, budget and contact details from a conversation rather than a form — plus the routing, data and metrics that make it work.
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