7 of 7 posts shown
Product ideas show in behaviour, not wishes: manual workarounds, "I wish", unintended use, switching stories. An idea card and testing before you build anything.
Fifty complaints are not fifty problems. A taxonomy of 8–12 groups, counting authors, recurrence in forums and a weekly trend table to spot the problems that keep coming back.
Buyer intent shows on five rungs: curiosity, problem, comparison, recommendation request and readiness to buy. Language cues, false signals and what to do on each.
Public questions about your category show where the market has no answers yet. Building the query, six question types and a question-bank template to find gaps.
Customers describe their needs in their own words, not your internal ones. What to collect, a vocabulary sheet, language mixing in Azerbaijan and testing new wording.
A blocker is an invisible loss: the buyer wants to but does not buy. Six blocker families, "I want to, but" phrases and a register that separates real from perceived.
An observation is not an insight. How to write an insight with tension, evidence and implication, and turn it into a one-page marketing brief — template and example.
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