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The team means "over 100 manat"; the customer reads "every order". Three claims, restatements in comments, four gap types, a gap table and the order of fixes.
Choose content topics from discussion, not internal guesses. Four topic sources, a four-factor score, a content card, format by question type and a monthly loop.
Monitoring finds leads; sales closes them. Which signals to pass on, a hand-off card, the public-reply-first rule, a reply-time target, the CRM source and a weekly loop.
A star rating says "good"; user content says "how". A six-field coding frame, the first-week lens, who takes what, sampling rules, and rights and privacy limits.
Follower counts mislead. A five-part scorecard: audience fit, content fit, comment quality, authenticity signals and clear disclosure of any partnership.
Discussion finds the topic; a search check confirms it. Four steps, reading the results page, deciding between a new page and an update, and the helpful-content check.
A viral complaint and viral praise look the same at first; the replies show the difference. A side-by-side comparison, two protocols, mixed virality and the ethics of reuse.
A rise in mentions is not success on its own. A baseline and three windows, five measures, removing your own voice and a one-page post-campaign summary.
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