SalesSales
7 min read
Travel lead qualification calls: enquiry to booking
Someone planning a trip enquires with three agencies. Five qualification parameters, the seasonal peak, following up an offer, and the boundary on price and visas.
Sales & Lead Conversion
This section covers selling over the phone: the first call to an ad lead, qualification, prioritisation, automating sales calls, and working out what all of it does to revenue. The channel is the call, not the message — lead capture by chatbot has its own section.
The articles are written for sales leaders and founders. The sales side of the AI voice agent is on the telesales page, and how results are tracked is on analytics.
All posts
12 of 14 posts shown
SalesSales
7 min read
SaaS trial conversion calls: trial to paid
Most trial sign-ups log in once and never return. Two segments, three points to call, four questions, when not to call at all, and the obstacles to conversion.
SalesSales
7 min read
Support call cross-sell: when service becomes sales
An existing customer dialled your number — a different starting point from a cold call. Three conditions for an offer, when to stay quiet, format and measurement.
SalesSales
7 min read
Car dealership test drive calls: lead to drive
A car lead enquires with three dealerships the same day. A four-question first call, the five parts of a booking, no-show handling and the boundary on finance.
SalesSales
7 min read
Ad lead to sale attribution: closing the loop
The platform reports leads, the CRM reports contracts, and nothing connects them. The minimum model that works, offline conversions, and a reporting cadence.
SalesSales
7 min read
Consultation booking calls: enquiry to paid session
In professional services the product is an expert's hour. The fit call, four questions, the three parts of a booking, a cancellation policy and the advice boundary.
SalesSales
9 min read
Scale sales without hiring: an AI call model
When lead volume grows, hiring is not the only option. Which calls can be automated, which have to stay with a salesperson, and how that split is actually drawn.
SalesSales
8 min read
Lead prioritization: who gets the first call
A list sorted by date is a list in random order. The three dimensions of priority, a simple scoring model, building the queue in the CRM, and how to test it.
SalesSales
7 min read
Telesales ROI: from cost centre to revenue centre
Showing what telesales contributes takes two numbers. The real cost structure, cost per conversation, the revenue chain, and a checklist before the decision.
SalesSales
7 min read
Marketing lead follow-up calls: speed and script
An ad budget buys leads, and a lead only acquires value when a conversation happens. The path, the response-time target, the campaign script and the feedback loop.
SalesSales
8 min read
Missed call lead recovery: the callback workflow
A missed call gets logged and then sits there. Whose job the callback is, the window it has to happen in, and how one script covers the three possible outcomes.
SalesSales
8 min read
Sales call automation workflow: lead to meeting
You cannot write a script before you have written the process. Five stages, the output each one owes, the fields a call extracts, three decision points, 30 days.
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