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A monthly competitor report has six sections: three findings, change by competitor, comparison topics, campaigns, new names and recommendations. A method note and a monthly meeting.
A one-week spike is not a trend. Tests for duration, source diversity, author growth and seasonality, plus a baseline, early signals and a trend journal.
"Too expensive" is often an explanation problem, not a price problem. Five kinds of price talk, a perception journal, the expected range and before-and-after checks.
Public posts about competitors show the rest of the market. Which rivals to track, a competitor sheet, comparison posts, selection bias and the ethical line.
The line in competitor monitoring is drawn by rules, not technical possibility. An acceptable, grey-zone and off-limits list, personal data law and an internal policy.
A competitor's campaign creates demand for the whole category. Three time windows, three kinds of demand, which signals to watch and how to respond honestly.
You cannot search for a rival whose name you do not know. Five discovery signals, a weekly unknown-names list, a competitor card and three groups: threat, adjacent, irrelevant.
A competitor's public complaints reveal risks you have not seen yet. The "is this true for us?" check, four outcomes, an opportunity card and the trap of inheriting their problem.
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