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A weekly brand reputation report for the CEO is one page and five blocks: main point, changes, three key posts, open risks and decisions. A template and a coverage note.
Reply priority is set by impact and urgency, not tone. A four-level matrix, reply-time targets, channel choice and a rule for logging without a reply.
Social media monitoring means finding, reading and acting on public mentions of your brand, competitors and category. The boundaries, the four steps and a minimum start.
In Azerbaijan one brand name is written in Latin, Cyrillic and without special letters. Seven sources of variants, name collisions and a precision check.
A bad experience usually surfaces on forums and in comments before review sites. A problem-word list, a relevance check and a first-24-hours protocol.
Good alerts are few and each one demands action. Four trigger types, relative thresholds, an escalation matrix and how to prevent alert fatigue.
A crisis differs from a complaint in five signals: spread, volume, media interest, gravity of the topic and a shift of target to the company. A decision tree and first-hour plan.
An unanswered question becomes a lost buyer and an unanswered complaint a growing thread. A 20-minute daily check, four labels and clear roles.
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