Customer needs & trends

8 of 8 posts shown

Customer inquiry analysis: build a topic list from 200 conversations, handle spelling variants, track "other" and check by hand.

Customer pain point prioritization: frequency, impact, fixability and evidence scores, an illustrative table and an exception rule.

Customer conversation market research: sample bias, channel bias, segmentation, triangulation and a research question template.

Customer demand trends: share not count, the right baseline, campaign effects, five sources of false trends and a reading checklist.

Building an FAQ from customer questions: repeated questions, grouping, answer owners, headings in customer language and the invented-answer risk.

Customer intent analysis avoids the five traps of keyword counting: negation, quotation, synonyms, the agent's words and context.

Voice of customer product insights: repeated requests, seriousness, segment and persistence — four tests and a demand evidence card.

Unanswered customer questions reveal three gaps: knowledge, product and policy. How to measure lost demand and route each gap to the right team.

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