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Monitoring answers "what do we do today?"; listening answers "what do we change?". A six-dimension comparison, the shared pipeline, team and rhythm.
One press release on fifteen sites is not fifteen mentions but one unique item. Six kinds of duplicate, three dedup keys, repeats across searches and correct counting.
A useful metric leads to action. Three tiers — operations, data quality and insight — plus vanity metrics to drop, a metric card and one screen per audience.
A public post is not free to use for any purpose. Azerbaijan's personal data law, the GDPR, platform terms, robots.txt and a seven-point framework for a monitoring programme.
False positives eat away at monitoring's credibility. Measure first, six causes, a fix for each cause, the balance with false negatives and a weekly false-positive log.
What AND, OR, NOT, quotes and parentheses do in monitoring. The precision-coverage balance, building a query in four layers, three examples and Azerbaijani pitfalls.
Sentiment is an estimate of a text's tone, not a measure of emotion. What it can show, seven weak spots, aggregation pitfalls, a blind-sample check and how to report it.
Monitoring only finds what it searches for. Five lists, choosing a match mode, context for ambiguous words, a keyword register, testing before adding and monthly pruning.
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